Rebranding Rebranded

The Oxford English linguistic communication Dictionary’s Word of the Day (you also tin sign upward here) is “rebranding”. Nowadays associated amongst expensive exercises inward making established brands look cooler, oftentimes to niggling effect, the OED records the give-and-take every bit beingness used past times a U.S.A. Court inward 1923. The Court stated:
“Since..the goods are to endure condemned for misbranding, the courtroom immediately makes it known that..the goods volition non endure released nether bond to the possessor exactly for rebranding but solely upon status that the goods endure re-examined as well as reclassed”.
It seems so that the master copy pregnant involved a accused altering the packaging of infringing goods as well as then that they could endure sold legally.

says there’s nada novel nether the sun.

More on rebranding here, here as well as here

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