blogged the Court of First Instance's dismissal of an appeal against OHIM's refusal to grant a Community merchandise score registration for a composite merchandise score that included the scent of strawberry. He has instantly constitute a somewhat unsavoury sequel to this determination inwards an article yesteryear veteran commentator Naseem Javed ( right ) inwards E-Commerce Times on "stinky branding". He writes: "Initially, European Union trademark agencies refused the company's early on applications. So, Eden Sarl took it to their regional, second-highest courts. Just recently, these courts, too, rejected their application. [...] The scent of armpits, dingy laundry in addition to dirty diapers are all instantly sought-after scents, equally companies, pursuing smelly-branding, select all lined up, excited to select exclusive rights to aromas that they tin terminate utilization to convey to a greater extent than or less odor to their lifeless products ... ...